Pandora
Yeargin
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"Opportunities don't happen. You create them."
- Chris Grosser
Professional Affiliations
Associations and Memberships
Experience
Award Winning -- Consistency is Key!
Reach Media / Radio One - Director, Business Development
2011-2018
- Drive Profitability through account growth and new business through Strategic partnership development.
- Conceptualize, develop and create client-focused customized multi-platform integrated campaigns that build Brand Loyalty and engagement.
- Responsible for key account growth and new business development for account targets across two territories: DC to Miami; Tennessee to Kentucky. Top accounts ($1M+) include: Home Depot, America’s Best, Bahamas Tourism, AT&T, Tracfone.
Accomplishments:
- Presidents Club Award Winner
- Top Contributor: Digital, Mobile, Social and Event Sponsorship Sales
- Southeast Regional Sales Growth 350% over 5 years
Citadel Media Networks (formerly ABC Radio Networks) - National Director
2008 - 2010
- Sales responsibility across two territories – Southeast and Southwest.
- Managed key accounts and new business development effort across all national ABC RADIO syndicated radio properties with an annual budget of $9.5 Million.
- Designed and implemented comprehensive marketing programs while delivering outstanding client services.
- Integrated and executed sales strategies and action plans to accomplish sales objectives.
Accomplishments:
- Developed more than $6 million in new and incremental business during 1st 2 years for the Southeast Territory.
- Grew territory by over 37%.
- Consistently Exceeded Revenue Goals and received Consecutive Top Contributor Awards.
The Rail Network- Senior Director, Marketing
2007 - 2008
- Developed recruitment systems for finding and hiring Managers and Account Executives who were likely to succeed when hired.
- Staffed, trained and managed the Atlanta Office (15 employees)
- Developed promotional marketing materials and worked with vendors to create B2B marketing campaigns.
- Trained Sales Team
- Created Standards and Expectations guidelines that gave clear guidelines on staff policy.
- Developed systems for effective inventory management and pricing.
Accomplishments:
- Reduced sales costs by effectively managing cross promotion opportunities between complementary clients and negotiated substantial savings from vendors by helping them make sell services to other clients.
- Accomplished sales objective of $1 Million in new business billing within 1st 9 months.
WVEE-FM (CBS RADIO /Infinity Broadcasting)- Sr. Account Executive
2001 - 2006
Accomplishments:
- Proven success in new account development through deep account penetration (i.e. media planners, supervisors and directors, direct contact with C-Level Corporate decision-makers).
- Obtained more than $250,000 in new business during 1st year thru direct client contact and creative promotional partnerships including NTR, co-op and vendor programs
- Increased station's share of advertising budgets from key accounts within first 18 months. Including Cingular Wireless 120%, Coke 58%, Outback Steakhouse 40%; Nissan 37%; ABC-TV 63%
- Top Sales contributor – consistently ranked in top 1% of sales executives company-wide
ClearChannel Communications - Sr. Account Manager
1996 - 2001
Accomplishments:
- Substantially Increased station's (WGCI-FM) share of advertising budgets from key accounts during 1st 18 months including, but not limited to, Ameritech 250%, McDonald's 125%, Miller Brewing Company 140%, and Amoco 85% with continued double-digit growth each year thereafter
- Proven ability to utilize research to overcome objections
- Top sales contributor. Ranked in the top 3 account executives nationally for 4 years -- consistently exceeding revenue goals and budgets. Received top sales award for market cluster quarterly and annually 1998, 1999, 2000 & 2001.
- Broke several sales records including highest monthly billing, highest rates sold for a 60 second commercial in WGCI history and most new business & NTR generated in one year
The Gallup Organization - Sr. Director, Marketing
1992 - 1996
- Responsible for revenue growth, market analysis, and new business development with Chicago base.
- Developed and implemented marketing efforts including research conferences/shows.
- Qualitative and quantitative project management using research technology, application and analysis
- B2B multi-channel campaign development across portfolio.
Accomplishments:
- $500,000 in new business during 1st year with clients new to Gallup including McDonald's
- International, Joint Commission for Accreditation of Healthcare Organizations, WMX Technologies
- Coordinated series of breakfast seminars designed to educate clients and potential clients on new
WFBC Radio (Multi-Media, Inc.)- Sr. Manager, Accounts
July 1989-April 1992
- Responsible for radio advertising sales
- New business development and maintaining/upgrading existing business
- Developed various sales and promotional campaigns (local, regional and co-op)
- Client needs assessment and media plan development, presentation and implementation
- Conceptualized, developed, and executed advertising and promotional tie-in campaigns (local and regional) for consumer and business-to-business clients including: Coca-Cola, McDonald's, Chiquita, Duracell, and Bi-Lo Supermarkets
- Increased station visibility through advertising partnerships and promotional tie-ins with major
Accomplishments:
- Achieved Top Sales Contributor Award within first six months (from zero) through effective
- Sales close ratio of 70%
WHYZ Radio - Now WCSZ (Greenville Family Broadcasting)- GM/GSM
1984 - 1989
- Responsible for sales, daily station operations, community relations, budget and inventory management
- Developed sales and promotional packages
Accomplishments:
- Increased account base 57% through prospecting and creative sales proposals
- Doubled promotional activity, which increased sales by 23%
- Worked closely with Program Director to develop on-air promotions to build sales and listenership
- Trained, developed and managed sales staff
- Increased station visibility through participation/sponsorship of various community events
Education
Microsoft Office Specialist Certification
Digital Media Sales, IAB Certification
Greenville Technical College
Business, Marketing
Projects
Recent 360 Campaigns: Research, Development, Sell-Thru, Execution
America's Best with Comedian Rickey Smiley
Multi-platform marketing campaign designed exclusively for America's Best.
Home Depot 'Girls Night Out' With Tom Joyner
Client-specific marketing solution designed to increase sales and brand favorability among female consumers.
Tracfone
Simple Mobile "The Switch"
Target: Mellenials
Designed to ‘break-through the noise’ this campaign effectively targets young men while effectively reaching the mass 18-54 consumer audience.
Recommendations
Here's what others have to say about my work...
Pam Bisikirski
Brand Marketing Director
National Vision/
America's Best
Pandora has the unusual ability to truly listen, interpret client needs and come forth with finely tuned programs that exceed expectations. Pandora has been instrumental in bringing new ideas ... her extended relationships and out-of the-box thinking has resulted in the development of (several) multi-channel marketing and PR campaigns.
Not only did she make sure that the projects were flawlessly executed, she closed the loop with detailed reporting that proved what we already knew. The programs that Pandora managed, were ALWAYS successful.
Adrienne McWilliams
VP /Director at Reach Media
Pandora is a strategist who looks at every client differently. She believes in not just selling but servicing and maximizes her relationships to produce better than average results.
Pandora’s biggest strength is new business development. She broke more accounts for ABC Radio Networks and REACH MEDIA than any other Sales Director on my team. She is reliable, trustworthy, and creative. She has a great sense of self and a wonderful sense of humor. Her clients appreciate her efforts. More importantly Pandora hit budgets and she is a great leader.
Elroy Smith
VP /Director Programming
Pandora finds a way to make every client feel appreciated. She has the ability to make the impossible, possible.
I love her hunger to exceed sales expectations and her thirst to find creative ways to enhance sales proposals for clients.
Pandora has the "it" factor when it comes to leading a sales force...anywhere in America.
Marv Dyson
Founding Partner - Urban Radio Broadcasting
"Pandora Yeargin is THE BEST media sales person that I have EVER had the good fortune to have had working for and with me, during my many years as President and General Manager of WGCI-FM, WVAZ-FM and INSPIRATION 1390AM in Chicago. Pandora knows how to GET THE MONEY!
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